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US beauty store: Online Store sales up 108% in three months

A US multi-brand beauty retailer on Shopify with about 3,000 products across skincare, haircare and fragrance. The store's name is withheld at the client's request. From late July 2026 we ran Google Ads, the product feed, Klaviyo email and product and collection page SEO.

The results

Online Store net sales

$11.6k to $24.2k

+108%

Search net sales (organic + free Shopping listings)

$7.1k to $14.1k

+100%

Orders 86 to 177

Google Ads net sales

$710 to $6.8k

Orders 9 to 79

Free Shopping listings net sales

$4.9k to $6.9k

+41%

Klaviyo net sales

$35 to $1,253

Orders 1 to 17

ChatGPT referral net sales

$241 to $1,018

Orders 3 to 13

New customers

261 to 674

Shopify Analytics, net sales, USD. 25 Jul to 24 Oct 2026 vs 24 Apr to 24 Jul 2026.

What we did

  • Fixed wrong Google product category IDs and metafield mapping in the Merchant Center feed.
  • Planned, built and optimized Google Ads campaigns.
  • Set up abandoned cart and browse abandonment flows in Klaviyo, plus promo campaigns.
  • Optimized product and collection pages for search.
  • Built a weekly KPI view in Shopify.

How we read the numbers

  • Net sales, not gross: one order of about $25k was later reversed, so it is left out.
  • Over 21,000 bot sessions were removed from traffic data before any comparison.
  • Shopify changed how it counts sessions on 21 Sep 2026, so comparisons use sales and orders.
  • Total store net sales rose 134%, but that includes partner-retailer sales through Shopify Collective, which we don't claim. That's why we lead with the Online Store figure.