UK specialty clothing store: Google organic revenue up 150% year on year
A long-established UK specialty clothing store on Shopify. The store's name is withheld at the client's request. We started in February 2026 with a full technical SEO audit, then fixed what it found.
The results
Revenue
£5,818.58 to £14,572.97
+150.5%
Orders
27 to 80
+196%
Conversion rate
0.87% to 1.45%
Sessions
+76.9%
Google organic, Shopify Analytics, last non-direct click. 1 Apr to 26 Jul 2026 vs 1 Apr to 26 Jul 2025.
Revenue from ChatGPT referrals in the same period: £1,044 from 6 orders.
What we fixed
- Added missing security headers (Content-Security-Policy, Referrer-Policy, X-Frame-Options) across about 3,000 URLs.
- Added size attributes to 2,272 images to stop pages shifting as they load.
- Wrote alt text for 184 images that had none and shortened it on 693 images where it ran over 100 characters.
- Rewrote 88 page titles and 86 meta descriptions that ran too long, 30 duplicate descriptions and 31 overlong H1s.
- Mapped overlapping collections and the redirects needed to merge them.
Calls we made on purpose
- Kept product images above 100KB where squeezing them further would fail Google Merchant Center image quality rules.
- Marked crawl warnings that were false alarms as false alarms, instead of billing hours to "fix" them.
- Left 50 long URLs as they were: changing them risked rankings for a cosmetic gain.
How we read the numbers
- Year on year on the same dates, so seasonal swings don't inflate the result.
- Google organic only, using Shopify's last non-direct click model.
- Revenue and orders straight from Shopify Analytics.
What the client says
“Kulsum came to us with a full video audit of our website and explained what was and wasn't working, why and how she could fix it before we even started working together. So of course we hired her straight away!
From the start she has found solutions to every problem and communicated clearly with us to find the solution that would work best for our business. Her personal approach made working together easy and we felt she really took the time to understand what we were looking for and learnt the niches of our business.
Our ratings are up on Google Merchant Centre, Search Console, and Shopify.
She is fantastic to work with; we couldn't recommend her enough.”
Kulsum ran the client side of this project and Sabbir led the SEO work. The review was left on Kulsum's Upwork account.